Whose site this is
This is Lewis Crook's own site and the views are his own. Parloa doesn't sponsor or review it. There are no ads, sponsors or affiliate links.
Corrections
If something is wrong, message Lewis on LinkedIn with the page and the claim. Errors of fact are fixed on the page with a dated note.
Cookies and analytics
There's no cookie banner because nothing on the site uses cookies or your device's storage for analytics or tracking. The hosting sets two cookies of its own to serve the pages: __cf_bm from Cloudflare, which helps tell people from bots and lasts 30 minutes, and __dpl from Lovable, which lasts a day and isn't read by the site's own code. The site uses PostHog, hosted in the EU, to count which pages people read and where they came from, without cookies or local storage. It counts page views and exits, clicks, scroll and click heatmaps, page speed and JavaScript errors, and PostHog's servers count unique visitors with a one-way hash that changes daily. There are no session recordings, and PostHog is set to drop IP addresses from everything it stores.
The server that sends you each page also logs the request: the page, the site that linked you here, any campaign tags in the link, your country, your browser's user agent, and a code made by one-way scrambling your IP address and browser together with a secret that changes every day. The IP address itself is never sent or stored, and the code can't be turned back into it. This is also how I can see search engines and AI tools reading the site.
Both are based on legitimate interests. Until 13 November 2026 the site had a cookie banner, and if you accepted it PostHog also set a cookie and recorded sessions. That's switched off now, and anything it left on your device (the lc-analytics-consent-v1 choice, and ph_ cookies or local storage) is deleted the next time you visit.
Email updates for the guide
Until 13 November 2026 the guide had an optional form for an email when the guide changes. It's gone now and nobody new is added. If you signed up and confirmed, that still stands, you only get an email when the guide changes, and every email has an unsubscribe link that takes effect straight away.
Each of those sign-ups also stored a one-way scrambled version of the IP address, never the address itself. Unconfirmed sign-ups and those scrambled records are deleted after 30 days. Your address is never sold, shared or used for anything else. To have it deleted, unsubscribe or message Lewis on LinkedIn.
The WhatsApp group invite
The join form on the group page and the Claude setup page asks for your email. The email address, the date you asked and two random codes are stored, and one email is sent with your invite to the WhatsApp group. That email is what you asked for, so it's sent on the basis of legitimate interests. Nothing is kept in your browser.
Three days later I send one short follow-up, to check the invite reached you. The form tells you about it before you enter your email, it has an unsubscribe link, and nothing else is sent after it. If you asked before 13 November 2026 you won't get it.
If you use a work email, I might look up the company it belongs to and your public LinkedIn profile, and send you one connection request and message there about how your team uses AI. That's on the basis of legitimate interests, and the form says so before you enter your email. Personal addresses like Gmail or Outlook are never looked up, your email address is never copied anywhere else, and if you unsubscribe from the emails or tell me you'd rather not hear from me, I won't contact you. This only applies to people who asked from 13 November 2026.
Until 13 November 2026 the form had a box for update emails. If you ticked it and confirmed, that still stands and every update has an unsubscribe link. The box has gone and nobody new is added.
The invite link works for 90 days. Each invite email also stores a one-way scrambled version of your IP address to stop the form being abused, deleted after 30 days, and any email that fails to send is logged for 90 days so it can be fixed. If you don't ask for the email again for two years, your address is deleted, unless you confirmed update emails before 13 November 2026. To have it deleted sooner, message Lewis on LinkedIn.
The WhatsApp group runs on WhatsApp, which is Meta's service, so their terms and privacy policy apply once you join. It's a normal group, so members can see each other's phone numbers, Lewis's included. Lewis approves each person who asks to join.
Hosting and subprocessors
- Lovable hosts the site over HTTPS, behind Cloudflare. Lovable's hosting also counts page loads for its own dashboard, with a small script it adds to every page.
- Lovable Cloud (built on Supabase) stores email sign-ups and sends the site's emails.
- PostHog runs analytics, only after you accept.
There are no accounts, payments, advertising trackers or retargeting pixels.
Last updated 2026-11-13